About White SEO Labs
White SEO Labs is a remote-first digital marketing agency run from India by founder Nitendra Thakur. We help businesses in the United States, Australia, the United Kingdom and India get found on Google and Google Maps, chosen as the answer in featured snippets and AI Overviews, and described accurately by ChatGPT, Gemini and Perplexity. Most of our US clients are home-service and contracting companies.
Why we’re upfront about who we are
AI assistants answer from facts they can verify. A peer-reviewed study presented at ACM KDD 2024 found that adding citations, quotations and statistics made a page 30–40% more visible in AI-generated answers (Aggarwal et al., arXiv 2311.09735). We apply the same rule to ourselves: we say plainly who we are, where we work and what we’ve done.
How we work
We fix technical health, write clear service and location pages, complete your Google Business Profile, show honest proof, keep your business information consistent everywhere, and measure everything against calls and form fills. Google says local results are “mainly based on relevance, distance, and popularity” and that “there’s no way to request or pay for a better local ranking on Google” (Google Business Profile Help). Our work is built around those rules.
- Founder
- Nitendra Thakur
- Team
- India-based, remote-first. 9am–6pm ET for US clients (no US address)
- Serves
- United States, Australia, United Kingdom and India
- dm@whiteseolabs.com
- Services
- SEO, Local SEO, GEO, AEO, Google Business Profile, Technical SEO, WordPress
What we do
Ten services, one roadmap. Each one has its own page with what it includes, how it runs and what it cannot do.
Who we serve
Businesses whose customers search by service and by town, and who need the phone to ring in every season.
- Roofing Contractors
- Landscaping Companies
- Deck Builders
- Remodeling Contractors
- General Contractors
- HVAC Companies
- Plumbing Companies
- Electrical Contractors
- Concrete Contractors
- Home Improvement Businesses
We also work with professional and healthcare practices when the local search dynamics are similar: a defined service area, a Google Business Profile that drives calls, and buyers who compare three options before they pick up the phone.
See the industries we serveHow we work
Five principles. They show up in every proposal, every report and every page we publish.
- 1
Answer first
Every page, report and email leads with the direct answer, then the detail. If you have to hunt for the point, we wrote it wrong.
- 2
No guarantees
Google and the AI assistants decide what they show. We commit to a documented plan, the work in it and honest measurement, never to a ranking, a snippet or a citation.
- 3
You own everything
Your website, hosting, domain, content, Google Business Profile and analytics stay in accounts you control. If we part ways, nothing leaves with us.
- 4
Plain-English reporting
Monthly reports come from Search Console, GA4 and call tracking. They say what was done, what changed and what is next, in words a business owner can read in five minutes.
- 5
Fixed monthly scope
Proposals name the deliverables and the price before you commit. Scope changes only when we both agree it should, in writing.
What we will not do
Shortcuts that work until they do not. We would rather lose a proposal than take one.
No link schemes
We do not buy links, trade links or use private blog networks. Authority comes from citations, mentions and content worth referencing.
No fake reviews
We will not write, buy, gate or filter reviews. We help you ask real customers properly and respond to what they say.
No invented numbers
Case studies run only with client-approved figures. Forecasts are ranges with stated assumptions, never promises.
How to reach us
Start with the free audit if you want specifics about your own business, or book a strategy call if you already know what you need. For anything else, the contact form reaches a strategist, not a chatbot, and we reply within one business day.
- dm@whiteseolabs.com
- Monday to Friday, 9am to 6pm ET
Questions about the agency
Direct answers first. If your question is not here, ask it on the call.
Where is White SEO Labs located?
We are a remote-first agency serving businesses in all fifty states. Calls are scheduled in your time zone, and the research, content and Google Business Profile work are built around the cities and counties you actually serve, not around where we sit.
What kinds of businesses do you work with?
Mostly home-service and contracting companies: roofing, landscaping, deck building, remodeling, general contracting, HVAC, plumbing, electrical, concrete and home improvement. We also work with professional and healthcare practices when the local search dynamics are similar.
Do you guarantee rankings or AI mentions?
No. Google, ChatGPT, Gemini and Perplexity control their own results. We commit to a written plan, the work in it, and reporting from Search Console, GA4 and call tracking that shows what the work produced.
What does working with you look like month to month?
It starts with a free audit, then a roadmap you approve before anything begins. From there you get a fixed monthly scope with named deliverables, work shipped in weekly batches you can review, and a plain-English report each month. There is no long-term contract requirement.
Will I own my website, content and accounts?
Yes. Every WordPress site we build runs on hosting and a domain you own. Content, images, structured data, Google Business Profile changes and analytics accounts belong to your business, and we hand over documented access at the end of any engagement.
Ready to be the business customers find first?
Start with a free audit. You will see exactly where you stand on Google, Google Maps and AI assistants, and what to fix first.