Technical SEO that removes what is holding your pages back
Crawl errors, slow templates, duplicate URLs and missing schema cap how far any content can rank. We find the problems, rank them by impact, and fix them on WordPress or hand your developer an exact spec.
At a glance
- Who it is for
- Sites with content that should rank but does not, or that lost traffic after a migration or redesign
- Time to first signal
- Most fixes ship in the first four to eight weeks; crawl and Core Web Vitals improvements show within weeks of deploying
- Typical scope
- Full technical audit, prioritized fix list, implementation or developer spec, ongoing monitoring
What does technical SEO fix?
Technical SEO fixes the parts of a website that stop search engines from crawling, indexing and ranking pages properly: broken or redirected links, duplicate URLs, pages blocked by mistake, slow Core Web Vitals, poor mobile rendering, missing or invalid structured data, weak internal linking and messy site architecture. None of it is visible to a visitor, which is why it goes unnoticed, but every content and authority effort runs through it.
On a typical home-service site the culprits are familiar: a page builder loading scripts on every page, tag and category archives indexed by default, a redesign that dropped half the redirects, and schema added by a plugin that contradicts the page. We fix the cause, not the symptom.
Who this is for
- Businesses whose traffic dropped after a redesign, replatform or domain change
- Sites with hundreds of indexed pages that are mostly tags, archives and URL parameters
- Companies failing Core Web Vitals on mobile despite paying for premium hosting
- Marketing teams that keep publishing content and cannot explain why none of it ranks
What you get
Named deliverables, so the monthly invoice always maps to work you can see.
Crawl and index audit
A full crawl compared with Search Console coverage: what Google indexes, what it should, what is blocked, duplicated, orphaned or stuck in redirect chains.
Core Web Vitals and speed work
LCP, INP and CLS diagnosed per template with field data, then fixed: images, fonts, render-blocking scripts, caching, hosting and theme bloat.
Redirect and canonical cleanup
Redirect map rebuilt, chains and loops removed, canonicals set so every page has one URL Google agrees on.
Structured data
Organization, LocalBusiness, Service, FAQ and Breadcrumb schema implemented to match the page, validated, and monitored for errors.
Architecture and internal links
URL structure, navigation and contextual links reorganized so authority flows to the pages that make money and Google can tell what you specialize in.
Developer-ready specs and monitoring
Every fix documented with the exact change, where and why. We implement on WordPress or hand the spec to your developer, then watch for regressions.
How the work runs
In order. Each step produces something you can review before the next one starts.
- 1
Crawl, logs and field data
We crawl the site, compare it with Search Console and GA4, pull Core Web Vitals field data by template and review server logs where available.
- 2
Prioritized fix list
Issues ranked by ranking impact and effort, with a recommended order. You see what is critical, what is quick, and what can wait.
- 3
Fix the blockers
Indexing, redirects and crawl waste first, because they decide whether anything else matters.
- 4
Speed and templates
Template-level performance work, tested on staging, measured with lab and field tools before and after.
- 5
Schema, links and monitoring
Structured data and internal link work shipped last, then automated checks so new issues surface before Google notices them.
A technical SEO program, a speed plugin, or a full redesign
Three very different levels of intervention. The audit tells you which one your site actually needs.
| Dimension | Technical SEO program | Speed plugin alone | Full redesign |
|---|---|---|---|
| What it addresses | Crawl, index, speed, schema, architecture | Asset loading and caching only | Everything, including things that were not broken |
| Risk to rankings | Low; changes are targeted and tested | Low, though misconfigured caching can break pages | High without redirect and content mapping |
| Time | Four to eight weeks for the main fixes | An afternoon | Months |
| When it is right | The site is structurally sound but under-performing | The only problem is unoptimized images and scripts | The theme or platform cannot be made fast and clear |
How we measure it
- Indexed-page coverage in Search Console: valid pages up, errors and excluded pages down
- Core Web Vitals pass rate from field data (CrUX) per template, mobile first
- Crawl stats: fewer redirect hops, duplicates and orphan pages on each monthly crawl
- Organic clicks and impressions on the pages that were fixed, before and after
What this cannot do
- Technical SEO removes limits; it does not create demand. A fast, clean site with thin content still needs content
- Some fixes depend on your host, theme or a plugin vendor, and we cannot control their timelines
- Core Web Vitals field data lags by about a month, so improvements take time to appear in Search Console
- Sites on closed platforms or heavy page builders may hit ceilings that only a rebuild can clear
Technical SEO questions, answered
Direct answers first. If your question is not here, ask it on the call.
How do I know if my site has technical SEO problems?
Signs include a drop in traffic after a redesign, Search Console showing more excluded pages than indexed ones, Core Web Vitals marked poor on mobile, and new content that never appears for its own title. The free audit checks all four and shows you the specific pages involved.
Do you fix the issues or just report them?
Both. On WordPress we implement the fixes directly on a staging copy, test, and deploy. On other platforms or with an in-house developer, we provide an exact spec for each change and verify it after it ships. Either way the audit is not the deliverable; the fixed site is.
What are Core Web Vitals and do they really affect rankings?
They are Google's measures of loading (LCP), responsiveness (INP) and visual stability (CLS), taken from real visitors. Google uses them as a ranking signal alongside relevance and authority. They are rarely the reason a page ranks, but failing them on mobile is a drag on every page, and fast pages convert better regardless.
Will a caching or speed plugin solve this?
Sometimes it covers the asset side: compression, caching, lazy loading. It does not fix indexing, redirects, duplicate URLs, schema or architecture, and badly configured caching can break forms and layouts. We use the right plugin where it helps and fix the rest at the source.
How often does technical SEO need to be redone?
A full audit once, then monitoring. New plugins, content types and redesigns introduce new issues, so we run an automated crawl monthly and a deeper review quarterly. Most clients keep the monitoring as part of an SEO or maintenance plan.
Is technical SEO included in your SEO services?
Yes, the SEO program starts with the same audit and fixes. The standalone service is for businesses that already have content and authority covered, or have an in-house team, and just need the technical foundation diagnosed and fixed.
What the audit covers
- Technical crawl: indexing, speed, Core Web Vitals, broken pages
- Google Business Profile completeness and category fit
- How ChatGPT, Gemini and Perplexity describe your business today
- Three local competitors and what they outrank you for
- A prioritized list of what to fix first, in plain English
What happens next
- 1We review your submission within one business day.
- 2We run the audit and book a 20-minute call in your time zone.
- 3You keep the written findings whether or not we work together.
Related services
Find out what is technically holding your site back
The free audit includes a crawl, an index coverage check and your Core Web Vitals by template, with the fixes in priority order.