A website redesign that keeps the rankings you already earned
Most redesigns lose traffic because nobody mapped the old URLs, the content or the schema before launch. We redesign for conversion, rebuild on fast WordPress and protect every page that currently brings you work.
At a glance
- Who it is for
- Businesses with an outdated or slow site that already gets some organic traffic worth protecting
- Time to first signal
- Typically eight to twelve weeks from discovery to launch, depending on page count and approvals
- Typical scope
- SEO baseline, redirect and content map, design, WordPress build, launch QA, 30 days of post-launch monitoring
How do you redesign a website without losing SEO rankings?
You start by recording what the current site ranks for and which pages earn it, then carry those pages forward deliberately: every old URL redirected one-to-one to its new equivalent, every ranking page's content preserved or improved rather than cut, titles, headings and schema maintained, and internal links rebuilt. The new site is tested on staging against that baseline before launch, and Search Console is watched daily for the first month.
The redesign itself is about conversion: a clear offer above the fold, the phone number and quote form where a thumb lands, proof near every call to action, and pages that load fast on a phone in a driveway. The SEO work makes sure the new site starts from where the old one left off instead of from zero.
Who this is for
- Contractors whose site was built years ago and now looks dated next to competitors
- Businesses with decent traffic but a form nobody fills out and a phone number nobody can find
- Companies that redesigned once before and watched their traffic drop afterward
- Owners moving off a proprietary builder or an agency-controlled platform to something they own
What you get
Named deliverables, so the monthly invoice always maps to work you can see.
SEO baseline and content inventory
Every URL, its traffic, rankings, backlinks and conversions, with a decision for each: keep, improve, merge or retire.
Redirect map
One-to-one 301 redirects for every retired or renamed URL, tested on staging and verified after launch.
Conversion-focused design
Wireframes and designs built around the call and the quote request: offer, proof, next step, on every key page, mobile first.
Fast WordPress build
A lean theme or a well-governed builder setup, images and fonts optimized, Core Web Vitals in the green before launch, hosting that fits your traffic.
On-page SEO and schema carried over
Titles, headings, internal links and structured data preserved or improved page by page; nothing lost by accident.
Launch QA and 30-day watch
A written pre-launch checklist, launch day redirect and index checks, and daily Search Console monitoring for the first month with fixes included.
How the work runs
In order. Each step produces something you can review before the next one starts.
- 1
Discovery and baseline
We learn how you get work, what buyers ask, and what the current site actually does for you. The SEO baseline is recorded before anything changes.
- 2
Sitemap, content plan and wireframes
The new page structure with every old URL assigned a destination, then wireframes for the key templates. You approve both.
- 3
Design
Visual design applied to the approved wireframes, with your photos and proof, reviewed in rounds until it is right.
- 4
Build on staging
Developed on WordPress on a private staging site, content migrated and improved, redirects and schema in place, speed tuned.
- 5
QA, launch and monitor
Checklist QA, launch at a quiet hour, immediate redirect and indexing checks, then thirty days of monitoring and adjustments.
Refresh, redesign or new build
They are not the same project. The audit tells you which one you actually need, and we will say refresh when that is the honest answer.
| Dimension | Refresh | Redesign | New build |
|---|---|---|---|
| What changes | Visual polish and copy on the existing structure | New design and structure; content and URLs carried forward | Everything, often a new domain or platform with no history to protect |
| SEO risk | Minimal | Manageable with a baseline and redirect map | Starting from zero unless an old site is being redirected in |
| Timeline | Weeks | Roughly eight to twelve weeks | Varies; usually the longest |
| Right when | The site is structurally fine but looks dated | The structure, speed or conversion path is the problem | There is no site, or the existing one has nothing worth keeping |
| Cost driver | Design hours | Page count and content migration | Scope from scratch |
How we measure it
- Organic clicks and impressions before and after launch, by page, in Search Console
- Redirect coverage: every old URL resolving to its mapped destination with no chains
- Core Web Vitals pass rate on the new templates, lab and field
- Conversion rate: calls, forms and chats per visit, compared with the old site
What this cannot do
- Some short-term fluctuation after launch is normal while Google recrawls; we monitor it, but we cannot prevent it entirely
- Pages that are cut because they had no value will stop ranking; the baseline tells us which ones we can afford to lose
- A redesign cannot fix a weak offer or missing reviews; it makes what you have clearer
- Timelines depend on your content, photos and approval turnaround as much as on our build schedule
Website Redesign questions, answered
Direct answers first. If your question is not here, ask it on the call.
Will a redesign hurt my SEO?
Not if the current rankings are inventoried, every URL is redirected properly, the content that earns traffic is kept, and the new site is faster. Redesigns hurt when those steps are skipped. We do them in that order and watch Search Console daily after launch.
Should I redesign or just refresh my site?
Refresh if the structure, speed and conversion path are fine and it only looks dated. Redesign if the site is slow, confusing on mobile, hard to update, or built on a platform you do not control. The audit tells you which one you need; we do not recommend a redesign that a refresh could cover.
Can you redesign my site on WordPress if it is on Wix, Squarespace or another builder?
Yes. We migrate content, set up matching URLs where possible, redirect the rest, and rebuild on WordPress you own. Closed builders often limit speed and SEO control, and moving off them is a common reason clients come to us.
How long does a website redesign take?
Typically eight to twelve weeks from discovery to launch for a service business site. Page count, custom functionality and how quickly content and approvals come back are the main variables. We agree the schedule in the proposal.
What do you need from us?
Access to the current site, hosting, Google Search Console and Analytics; your photos and any proof you can share; time for a discovery call and review rounds; and a decision-maker who can approve pages without a committee.
What happens after launch?
Thirty days of monitoring and fixes are included: redirects, indexing, speed and any bugs. After that most clients move to a maintenance plan or an SEO program so the new site keeps improving instead of aging in place.
What we need to scope the project
- The goal of the site: more calls, quotes, bookings or orders
- New build or redesign, and the current platform if any
- Approximate page count and whether you sell online
- Examples of sites you like and your timeline
What happens next
- 1We review the details within one business day.
- 2A 20-minute scoping call to confirm pages, integrations and timeline.
- 3A fixed-price proposal with deliverables and a schedule you can hold us to.
Find out what your current site is worth protecting
The free audit shows which pages bring you traffic and leads today, how fast the site is, and whether a refresh or a redesign is the right call.