SEO Services
Organic growth built on technical health, content buyers actually read, and authority that compounds. The foundation every other service stands on.
- Technical audit and fixes
- Keyword and question map
- Service pages that rank and convert
Website + SEO + Google Ads for US local service businesses
More calls and booked jobs from Google, Maps and AI search.
One remote-first team, run from India, builds your fast website, runs your SEO and Google Ads, and gets you recommended by ChatGPT and Google’s AI Overviews. Calls 9am–6pm ET, and reports on calls, not vanity rankings.
- You own your site and accounts
- Plain-English monthly reports
- 9am–6pm ET for US clients
Also serving businesses in Australia, the UK and India: Australia · India
Remote-first team run from India, 9am–6pm ET for US clients
One search. Four places to win the job.
Here is what happens when someone near you types “roof repair near me”, and where we make sure your business shows up.
SEO
Rank in Google’s results
Fast pages for every service and town you cover, so you show up in the top organic results.
Local SEO
Win the map pack
A complete Google Business Profile, reviews and local citations put your pin in the top three.
AEO
Become the direct answer
Clear, question-led answers get quoted in featured snippets, People Also Ask and voice results.
GEO + AIO
Get named by AI
Consistent facts, schema and reviews let ChatGPT, Perplexity and Google’s AI Overviews recommend you by name.
Result
The phone rings
Four places to be found, one team running them, and every call tracked back to where it came from.
Every way a customer can find you, handled by one team
Search is no longer one results page. We plan Google, Maps and AI assistants together, then build the website that turns the visit into a call.
SEO vs AEO vs GEO vs AIO, explained in one scroll
Four ways customers now find a local business. Same foundation, different surfaces. Nobody can guarantee a ranking or an AI mention; we show you what we measure.
| Step | SEOSearch engine optimization | AEOAnswer engine optimization | GEOGenerative engine optimization | AIOAI Overviews optimization |
|---|---|---|---|---|
| What the customer does | Types a search: “roof repair Columbus”. | Asks a question: “how much does a roof repair cost?” | Asks ChatGPT or Perplexity: “who’s the best roofer near me?” | Searches Google and gets an AI Overview or AI Mode summary. |
| Where you show up | Google’s organic results and the map pack. | Featured snippets, People Also Ask and voice answers. | Answers in ChatGPT, Gemini, Perplexity and Copilot. | The AI summary at the top of Google, with source links. |
| What we optimize | Site speed and health, service and town pages, links, Google Business Profile. | Question-led headings, 40–60-word answers, FAQ schema, cost tables. | Consistent business facts, reviews, citations and a clean schema graph. | Helpful pages Google can quote, clear expertise, structured data, fresh info. |
| How you measure it | Rankings, clicks, calls and form leads (Search Console + GA4). | Snippet and People Also Ask ownership for your key questions. | Tracked prompts that name you, plus AI referral traffic. | AI Overview citations for your key searches and clicks from them. |
Built for the trades that live and die by local search
Each industry page is written around how its customers actually search, when they search, and what makes them call.
A transparent process you can hold us to
Five stages, each with a deliverable you can see. The numbering is real: this is the order the work happens in.
- 1
Visibility audit
Week 1We crawl the site, review your Google Business Profile, test how AI assistants describe your business, and benchmark three local competitors. You get a prioritized findings list, not a 90-page PDF.
- 2
Strategy and roadmap
Week 2A keyword and question map, the pages to build or fix, technical work in order of impact, and a 90-day plan with owners and dates. You approve it before anything starts.
- 3
Build
Weeks 3 to 8Technical fixes, service and location pages, answer blocks and schema, Google Business Profile buildout, and any WordPress design or development work, shipped in weekly batches.
- 4
Launch and measure
From week 4Search Console, GA4 and call tracking connected to one dashboard. A monthly report in plain English: what moved, what we did, what is next.
- 5
Optimize every month
OngoingContent refreshes, new pages for new services and towns, mention and link outreach, and AI visibility checks. Priorities are re-set each quarter against lead volume, not vanity metrics.
Simple monthly plans. You own everything.
Website, SEO and Google Ads under one plan, with ad spend always billed separately.
Local Starter
Single-location business in a small or mid-size market
Quoted on your strategy call
Growth
Service businesses in competitive metros that want calls from search, maps, AI and ads
Quoted on your strategy call
Multi-location
Two or more locations, franchise or high-ticket trades
Quoted on your strategy call
Who you work with
Nitendra Thakur
Founder & lead strategist, White SEO Labs
You talk to the person responsible for your results, not an account manager reading from a script.
- Remote-first team run from India, 9am–6pm ET for US clients
Websites we have built for service businesses
51 live sites for landscapers, deck builders, pool companies, roofers and remodelers across the United States. Each one is fast on mobile, structured for local search, and built to turn visits into calls.
- baurpools.com
(opens the live website in a new tab)Baur Pools
Pool installer in Monmouth County, NJ
- rock-deck.com
(opens the live website in a new tab)Rock Deck
Deck builder in Johns Creek, GA
- 1percentroofing.com
(opens the live website in a new tab)1% Roofing
Roofing contractor in Kernersville, NC
- endlesssummerhardscapes.com
(opens the live website in a new tab)Endless Summer Hardscapes
Pavers & hardscaping in San Diego, CA
- expresssunroomsllc.com
(opens the live website in a new tab)Express Sunrooms of the Carolinas
Sunrooms & patio enclosures in Charlotte, NC
- mosaicbuild.com
(opens the live website in a new tab)Mosaic Design & Build
General contractor in Sterling, VA
Questions business owners ask us
Direct answers first. If your question is not here, ask it on the call.
What is the difference between SEO, AEO and GEO?
SEO gets your pages ranked in Google results. AEO (Answer Engine Optimization) structures content so it is chosen as the direct answer in featured snippets, People Also Ask and voice assistants. GEO (Generative Engine Optimization) makes your business clear and citable to AI systems like ChatGPT, Gemini and Perplexity. They build on each other, which is why we plan them together.
How long does SEO take to work for a local service business?
Most local campaigns show measurable movement in map pack and organic visibility within three to six months, with technical fixes and Google Business Profile improvements often producing earlier gains. Timelines depend on your starting point, competition in your metro, and how quickly content and reviews can be produced. We set expectations in the audit before you commit.
Do you guarantee first-page rankings or AI mentions?
No, and no honest agency can. Google and AI assistants control their results. What we do commit to is a documented plan, transparent monthly reporting from Search Console and GA4, and work that follows the published guidelines of each platform. You will always know what was done and what it produced.
What does the free SEO audit include?
A technical crawl of your site, a review of your Google Business Profile, a check of how your business appears in AI assistants for relevant prompts, a snapshot of three local competitors, and a prioritized list of fixes. You receive the findings in writing and we walk through them on a short call. There is no obligation.
Which industries do you work with?
Primarily home-service and contracting businesses across the United States: roofing, landscaping, deck building, remodeling, general contracting, HVAC, plumbing, electrical, concrete and home improvement. We also work with professional and healthcare practices when the local search dynamics are similar.
Can you work with my business if you are not in my state?
Yes. We serve businesses in all fifty states and work remotely, with calls scheduled in your time zone. Local SEO is about your service area, not ours: the research, content and Google Business Profile work are built around the cities and counties you actually serve.
How much does SEO cost?
Pricing depends on scope: how many locations and services you need to rank for, the condition of your website, and how competitive your metro is. After the audit we send a fixed monthly proposal with named deliverables, so you know exactly what you are paying for before you start. We do not require long-term contracts.
Will I own my website and content?
Yes. Every WordPress site we build is set up on hosting and accounts you own. Content, images, structured data and Google Business Profile changes belong to your business. If we ever part ways, everything stays with you.
Can you work on my existing WordPress site?
Yes. Most engagements start on an existing site. We audit the theme, plugins, hosting and speed, fix what blocks rankings, and only recommend a redesign when the current site cannot be made fast and clear enough to convert.
What the audit covers
- Technical crawl: indexing, speed, Core Web Vitals, broken pages
- Google Business Profile completeness and category fit
- How ChatGPT, Gemini and Perplexity describe your business today
- Three local competitors and what they outrank you for
- A prioritized list of what to fix first, in plain English
What happens next
- 1We review your submission within one business day.
- 2We run the audit and book a 20-minute call in your time zone.
- 3You keep the written findings whether or not we work together.
Reply within 1 business day Your data is never sold or shared
Ready to be the business customers find first?
Start with a free audit. You will see exactly where you stand on Google, Google Maps and AI assistants, and what to fix first.