SEO, local SEO and AI visibility for Melbourne tradies

We help tradies across Melbourne and surrounding areas, including Geelong, Dandenong, Frankston, Werribee, get found in Google Maps, search results and AI assistants.

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At a glance

Who it's for: Australia tradies — plumbers, electricians, roofers, builders, landscapers and HVAC businesses
Team: Senior team based in India, led by founder Nitendra Thakur. Calls in AEST/AEDT business hours.
Email: dm@whiteseolabs.com
Reporting: monthly, tied to calls, enquiries and AI mentions

How Melbourne customers find you

A search like "roof leak repair in Geelong" shows a map pack, organic results and, more and more often, an AI-written answer. Google says local results "are mainly based on relevance, distance, and popularity", and that "there's no way to request or pay for a better local ranking on Google" (Google Business Profile Help). Google also notes that "businesses with complete and accurate info are more likely to show up in local search results" (source).

Getting cited in AI answers

Generative Engine Optimisation (GEO) is the work of making your business easy for AI assistants to understand, check and cite. The term comes from a peer-reviewed study by researchers at IIT Delhi and Princeton, presented at ACM KDD 2024 (Aggarwal et al.). Across a benchmark of 10,000 queries, adding citations, quotations and statistics to a page raised its visibility in AI answers by 30–40%, and by 115% for pages ranked fifth in normal search. Keyword stuffing did not help. In the authors' words, GEO "can boost visibility by up to 40% in generative engine responses" (source).

What's included for Melbourne

Google Business Profile with Melbourne service areas (Geelong, Dandenong, Frankston and more)
Area and service pages for the Melbourne locations you serve
Citations on Yellow Pages, True Local, Hotfrog and trade directories
Monthly map-pack tracking across Melbourne, plus AI prompt tracking (e.g. "best roof leak repair in Geelong")

Our team

We don't have a Melbourne office. Senior team based in India, led by founder Nitendra Thakur, and calls run in AEST/AEDT business hours.

Sources

Aggarwal et al., GEO: Generative Engine Optimization, KDD '24 — https://arxiv.org/abs/2311.09735
Google Business Profile Help, "Tips to improve your local ranking on Google" — https://support.google.com/business/answer/7091

Questions we get asked

Direct answers first. If your question is not here, ask it on the call.

Do you have an office in Melbourne?

No. We work remotely from India, with calls in AEST/AEDT hours. We say this openly because consistent facts help both customers and AI assistants.

Which Melbourne areas do you cover?

All of Melbourne, including Geelong, Dandenong, Frankston, Werribee. We build pages only for the areas you actually serve.

Will this help me appear in ChatGPT?

It improves your chances. AI assistants cite sources that are clear and verifiable. The GEO study found that adding citations, quotes and statistics raised visibility by roughly 30–40% (https://arxiv.org/abs/2311.09735). Nobody can guarantee placement.