GEO & AEO for India local businesses: be the business AI recommends
When someone in India asks ChatGPT, Gemini or Perplexity who to call, the answer comes from pages those systems can read and trust. We make your business clear, consistent and citable.
At a glance
Who it's for: India local businesses — clinics, home-service businesses, coaching centres, restaurants, real-estate firms and professional services
Team: Senior team based in India, led by founder Nitendra Thakur. Calls in IST business hours.
Email: dm@whiteseolabs.com
Reporting: monthly, tied to calls, enquiries and AI mentions
What is GEO, and how is it different from AEO?
Generative Engine Optimisation (GEO) is the work of making your business easy for AI assistants to understand, check and cite. The term comes from a peer-reviewed study by researchers at IIT Delhi and Princeton, presented at ACM KDD 2024 (Aggarwal et al.). Across a benchmark of 10,000 queries, adding citations, quotations and statistics to a page raised its visibility in AI answers by 30–40%, and by 115% for pages ranked fifth in normal search. Keyword stuffing did not help. In the authors' words, GEO "can boost visibility by up to 40% in generative engine responses" (source).
AEO (Answer Engine Optimisation) is the narrower, page-level side of this: structuring answers so featured snippets, People Also Ask, voice assistants and AI Overviews can lift them directly.
What you get
- AI visibility baseline: we run 15–25 buyer questions through ChatGPT, Gemini, Perplexity and Google AI Overviews, and record who is named.
- Entity clean-up: your name, services, areas and credentials made consistent across your site, Justdial, Sulekha, IndiaMART and industry directories, LinkedIn and review sites.
- Schema graph: Organization, LocalBusiness, Service and FAQ markup linked with stable IDs.
- Source-worthy content: answer-first pages with cited sources, real figures and genuine quotes, which are the three methods that performed best in the study above.
- Monthly prompt tracking: the same questions re-run each month and compared with competitors.
What we won't do
No keyword stuffing (the study found it scored below unoptimised pages), no fake reviews, and no promised placements. AI answers can't be bought.
Sources
- Aggarwal et al., GEO: Generative Engine Optimization, KDD '24 — https://arxiv.org/abs/2311.09735
Questions we get asked
Direct answers first. If your question is not here, ask it on the call.
What is generative engine optimisation (GEO)?
GEO is the practice of making a business easy for AI assistants to understand, check and cite. It was formalised in a 2024 KDD paper by researchers at IIT Delhi and Princeton (https://arxiv.org/abs/2311.09735).
Which methods work best for GEO?
In the GEO study, adding quotations, statistics and cited sources gave the biggest gains: roughly 30–40% more visibility in AI answers. Keyword stuffing performed worse than doing nothing (https://arxiv.org/abs/2311.09735).
Can you guarantee ChatGPT will recommend my business?
No. No one can. AI answers change with each query. We improve the evidence AI systems read and report what changes each month.